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Mall LED lighting is considered one of the most mature, fast-moving field. The mall is not only a place to buy goods, but also to create a suitable environment for leisure, lighting effects really contributed, LED lighting has a strong advantage in the expression. But whether the LED lighting market in the mall as there is a greater need for human needs based on specific lighting environment and consumers, to refine performance parameters and lighting effects for each product.
Shopping lighting design is the customer to buy goods behavior, browsing, selection process, according to the characteristics of visual requirements of customers and a variety of different commodities, each commodity in which the space, scientific design, to meet customer feel comfortable visual effect.
At the same time, reasonable illuminance (commonly known as brightness), excellent color reproduction, a suitable brightness distribution, and comfortable visual environment; reasonable lighting design, can attract the customer's attention to the goods, to create a comfortable shopping environment the desire to stimulate customers to buy. This article will mainly focus on the needs of lighting and design elements shopping malls in different regions analyzed.
First, luminance, color temperature affect people's psychological feeling
Lighting illuminate not only function, but also have an impact on human psychology: The higher the temperature feels will be more relaxed, and vice versa, the lower the more warmth. Psychologists have found that red environment, people will speed up the pulse, blood pressure was increased, emotional, easily excitable impulse; blue environment, the pulse slows, the mood is also more quiet. Different colors reflect different taste, which is human instinct to see things in relation to, for example, see red, yellow, think of apples, oranges and so on. Red, yellow has a sweet, sweet and sour sensation, can stimulate the appetite increased appetite; and dark-green, blue-green bitter feeling, it will affect the appetite.
Different color temperature and illumination of the impact of human psychological reactions vary greatly, depending on the environment of space impression impression color temperature and illumination of the decision. Japan controls the degree of psychological feelings of people do a lot of research work, high color temperature need high color, low color temperature needs illumination.
The main purpose of the store lighting by providing appropriate lighting and illumination, color temperature, color rendering and brightness changes for different commodities and regions, generating interest through "commodity visualization" to attract consumers, with the silent language of communication with customers to customers communicate product information, service philosophy and brand culture, in order to achieve the promotion of merchandise sales, reduce inventory, establish a brand image purposes.
In order for merchandise display in front of customers, the proper use of the corresponding light to attract the attention of customers, causing customers to buy the activity is very important. Optical shop space can be considered from the interpretation of space overall impression "spatial light" effect of the effective display of goods "light goods" in both directions. Lighting in the shop, the ambient lighting, accent lighting and decorative lighting three lighting elements complement each other, with the corresponding lighting plan in line with the concept of this shop.
Second, the different areas of the mall lighting
Malls and shopping centers in different regions of different types of segments, the specific requirements of different lighting effects, lighting design so its focus is different.
At present, ambient lighting lamps and light sources used include shopping malls CFL downlights and T5 / T8 fluorescent lamp bracket Grille and metal halide. LED light source as a new generation the opportunity to enter the mall based lighting is appropriate? Experts generally believe that commercial lighting is LED general lighting applications, the first to enter, improve flux, reliability and price are key to its rapid intervention. Shopping lighting can be further refined based on different occasions, different commodities lighting requirements are different.
(1) fruit, flowers and strange
Fresh produce and flowers have the most bright colors, pure white lighting effects can be most directly reflects the verdant green and fragrant sweet red. Red yellow and other dark fruits with a warm light around 3300K, green and other colored vegetables for general use 4500K-5500K cool white, the color should be 80 or more. LED has a very wide range of color temperatures, you can restore the items most brilliant vivid colors, increase customer purchase desire to enhance the circulation of goods and fresh.
(2) Meat and poultry
Quality fresh meat and poultry products must look clean, a touch of pink to make beef and mutton look more fresh. Warmer tones balanced lighting allows meat and poultry food look more attractive fresh. Combined with a low color temperature red LED light source spectral content of more, not only can increase meat color effects, and less infrared heat radiation, is conducive to a more permanent storage and corrosion.
(3) marine food
Quality fresh fish and marine commodities region should adopt different from other commodities area, cool colors lighting. Cool-white lighting effects easy for consumers to think of the clear waters, and allows seem to have a seafood fresh from the sea salvage from the freshness. Combined with a high color temperature more blue spectral components of the LED light source, not only can increase the effect of color, and less infrared heat radiation, is conducive to a more permanent storage and corrosion.
(4) baking frying foods
Warm yellow lighting makes even more tempting baked goods, giving a feeling of freshly baked. Baked goods into the area, where consumers will find this light into a light yellow amber. Soft amber lighting effects to make people feel prepared pastry unique warmth and enticing aromas. On the shelf with the same soft, warm lighting after, can further enhance the overall visual effect.
(5) jewelery category
Jewelry is a luxury, prices are generally more expensive, so to ensure that counter the bright eye-catching, harmonious interior light, clearly showing the correct color of jewelry, jewelry show meticulous craftsmanship and true color to attract the attention of customers, most issued lure people light, to attract customers to buy.
When choosing lighting for the jewelry store, the focus of the factors to consider include color temperature, illumination level, flicker, infrared ultraviolet. According to statistics, in the light irradiation jewelry 3300K-7000K color temperature can show the best appearance. Different requirements of different jewelry, such as gold jewelry, emerald and diamond lighting requirements are very different. Because the current LED color temperature range, heat a small, almost sub-ultraviolet and infrared, to become the new darling of jewelry lighting.
(6) apparel goods
Apparel varieties, showing a lot of ways, the effect of natural light and warm the best. General use downlights, spotlights a variety of adjustable angle do accent lighting. Halogen and metal halide light source, mostly, the color demanding. However, halogen and metal halide has the characteristics of large heat, LED spotlights high color rendering, LED lamp, can effectively solve these problems.
If the color temperature adjusting technology to clothing display lighting, you can create a cool summer, warm winter shopping atmosphere of apparel merchandising of great help. Relative halogen lamps, metal halide lamps and fluorescent tubes, LED light source has some outstanding advantages, such as high efficiency, energy saving; long life, low maintenance; wide range of color temperature control is simple and flexible, adjustable light color; LED substandard mercury almost no infrared ultraviolet, green and so on.
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